Digital Design, Teaser Campaign, Lettering
For Venezuelan women breasts are fundamental in their self-perception. Venezuela is one of the countries with more breast implant surgeries per capita. Knowing this, we posted a fake ad in a popular coupons site offering “What’s best for your breasts” for free. The link would take the user to the Venezuelan Anti-Cancer Society’s website with useful information about how to prevent breast cancer.
I was in charge of concept, strategy and graphic design.